THE NEW LEADS PROGRAM

The TFN Realty New Leads Program is designed to generate qualified buyer and seller leads through targeted digital marketing campaigns. By leveraging paid advertising across multiple online platforms, TFN Realty will attract prospective clients and connect them with participating agents through a transparent, consumer-focused lead distribution process.

Program Overview

TFN Realty will invest in paid advertising across social media, search engines, and other digital networks to generate high-quality real estate leads.

Unlike traditional lead distribution, prospective clients will have the opportunity to review participating agent profiles and select the agent they feel best suits their needs. This approach helps build trust while allowing buyers and sellers to make informed decisions before connecting with an agent.

What’s Included

Participating agents will receive:

  • Qualified buyer and seller leads generated through TFN marketing campaigns

  • A dedicated agent profile featured on TFN lead landing pages

  • The ability to showcase experience, specialties, languages, awards, testimonials, and professional credentials

  • Optional personalized introduction videos produced at the TFN Head Office for use on landing pages and digital advertisements

  • Exposure through TFN's ongoing online advertising initiatives

Agent Profile Requirements

To participate in the program, agents must provide a complete professional profile, including:

  • Professional headshot

  • Biography

  • Areas of expertise

  • Languages spoken

  • Professional designations and certifications

  • Awards and achievements

  • Client testimonials (where applicable)

  • Contact information

  • Optional introductory video (highly recommended)

Complete profiles help prospective clients confidently choose the agent that best matches their needs.

Program Guidelines

  • Participation is optional and subject to approval.

  • Additional program fees will apply for participating agents.

  • Lead distribution is based on the client's agent selection through the TFN platform.

  • TFN Realty reserves the right to review, modify, suspend, or discontinue the program at any time.

Operations & Support

The TFN Marketing Team will manage all advertising campaigns, landing pages, lead generation strategies, and agent profile maintenance. Participating agents will receive qualified inquiries directly through the TFN lead system for timely follow-up.

Agent Benefits

The New Leads Program allows agents to benefit from professionally managed marketing campaigns without having to independently create and manage paid advertising. By combining TFN's marketing efforts with detailed agent profiles and optional personalized video content, agents gain greater exposure while helping buyers and sellers confidently choose the right real estate professional.

As this is a pilot program, TFN Realty will continually evaluate performance and make adjustments as needed. If the program does not achieve its intended objectives, it may be modified or discontinued at the brokerage's discretion.

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